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	<description>Text Marketing for the BULK of Us!</description>
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		<title>Bars, Pubs, Tarverns TextBULK Mobile SMS Marketing Orange County California</title>
		<link>http://textbulk.com/bars-pubs-tarverns-textbulk-mobile-sms-marketing-orange-county-california/</link>
		<comments>http://textbulk.com/bars-pubs-tarverns-textbulk-mobile-sms-marketing-orange-county-california/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 15:12:57 +0000</pubDate>
		<dc:creator>Text Marketer</dc:creator>
				<category><![CDATA[Text Marketing]]></category>
		<category><![CDATA[Bars]]></category>
		<category><![CDATA[Pubs]]></category>
		<category><![CDATA[Tarverns TextBULK Mobile SMS Marketing Orange County California]]></category>

		<guid isPermaLink="false">http://textbulk.com/?p=141</guid>
		<description><![CDATA[Welcome to textBULK.com, text marketing for the BULK of us. Almost everyone has a cellphone on them, ALL the time! 73% actually WANT tο receive offers аnԁ coupons οח cellphones and most text messages аrе read within minutes! How can you use textBULK to grow your business or organization? Bars &#038; Pubs owners can advertise<a href="http://textbulk.com/bars-pubs-tarverns-textbulk-mobile-sms-marketing-orange-county-california/"> <br /><br /> (Read More...)</a>]]></description>
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<p>Welcome to textBULK.com, text marketing for the BULK of us.<br />
Almost everyone has a cellphone on them, ALL the time!<br />
73% actually WANT tο receive offers аnԁ coupons οח cellphones<br />
and most text messages аrе read within minutes!<br />
How can you use textBULK to grow your business or organization?</p>
<p>Bars &#038; Pubs owners can advertise or ask in-house customers to text &#8220;CHEERS&#8221; to 71441 and sign up for your tonight&#8217;s specials.<br />
You can also print out a QR code for your customers to scan with their phones.<br />
Then you can textBULK your special offers like &#8220;free appetizer or buy one beer get one free tonight&#8221; whenever business is slow.<br />
If you textBULK 100 or 1000 customers, how many will show up?</p>
<p>Use textBULK to Create QR Codes, Mobile Website Pages, Conduct Polls, Contests, True False Questions, Send Special Offers, Event Reminders, Product Information&#8230;<br />
Imagine the result when you communicate with hundreds or thousands of people INSTANTLY<br />
So, contact us TODAY or register for a free demo account on textBULK.com, text marketing for the BULK of us!</p>
]]></content:encoded>
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		<item>
		<title>Churches TextBULK Mobile SMS Marketing Orange County California</title>
		<link>http://textbulk.com/churches-textbulk-mobile-sms-marketing-orange-county-california/</link>
		<comments>http://textbulk.com/churches-textbulk-mobile-sms-marketing-orange-county-california/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 15:09:45 +0000</pubDate>
		<dc:creator>Text Marketer</dc:creator>
				<category><![CDATA[Text Marketing]]></category>
		<category><![CDATA[Churches TextBULK Mobile SMS Marketing Orange County California]]></category>

		<guid isPermaLink="false">http://textbulk.com/?p=138</guid>
		<description><![CDATA[Welcome to textBULK.com, text marketing for the BULK of us. Almost everyone has a cellphone on them, ALL the time! 73% actually WANT tο receive offers аnԁ coupons οח cellphones and most text messages аrе read within minutes! How can you use textBULK to grow your business or organization? During your church weekly services, ask<a href="http://textbulk.com/churches-textbulk-mobile-sms-marketing-orange-county-california/"> <br /><br /> (Read More...)</a>]]></description>
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<p>Welcome to textBULK.com, text marketing for the BULK of us.<br />
Almost everyone has a cellphone on them, ALL the time!<br />
73% actually WANT tο receive offers аnԁ coupons οח cellphones<br />
and most text messages аrе read within minutes!<br />
How can you use textBULK to grow your business or organization?</p>
<p>During your church weekly services, ask members to text &#8220;JESUS&#8221; to 71441 and sign up for your Ministry&#8217;s instant messaging system.<br />
You can also print and post QR codes everywhere for your member to scan with their phones.<br />
Then, you can use textBULK to send prayers, mass &#038; event reminders, youth group trip, inspirational messages, donation requests, last minute meeting changes and emergencies, etc.</p>
<p>Use textBULK to Create QR Codes, Mobile Website Pages, Conduct Polls, Contests, True False Questions, Send Special Offers, Event Reminders, Product Information&#8230;<br />
Imagine the results you can get when you textBULK 100 or 100,000 people within minutes!<br />
So, contact us TODAY or register for a free demo account on textBULK.com, text marketing for the BULK of us!</p>
]]></content:encoded>
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		<item>
		<title>Text Marketing for Restaurants</title>
		<link>http://textbulk.com/text-marketing-for-restaurants/</link>
		<comments>http://textbulk.com/text-marketing-for-restaurants/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 15:24:14 +0000</pubDate>
		<dc:creator>Text Marketer</dc:creator>
				<category><![CDATA[Text Marketing]]></category>
		<category><![CDATA[Text Marketing for Restaurants]]></category>

		<guid isPermaLink="false">http://textbulk.com/?p=130</guid>
		<description><![CDATA[Welcome to textBULK.com, text marketing for the BULK of us. Let&#8217;s face it, almost everyone has a cellphone on them, ALL the time! 72% actually WANT tο receive offers аnԁ coupons οח cellphones and most text messages аrе read within minutes! How can you use textBULK to grow your business or organization? Restaurants can advertise<a href="http://textbulk.com/text-marketing-for-restaurants/"> <br /><br /> (Read More...)</a>]]></description>
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<p>Welcome to textBULK.com, text marketing for the BULK of us.<br />
Let&#8217;s face it, almost everyone has a cellphone on them, ALL the time!<br />
72% actually WANT tο receive offers аnԁ coupons οח cellphones<br />
and most text messages аrе read within minutes!<br />
How can you use textBULK to grow your business or organization?</p>
<p>Restaurants can advertise or ask in-house customers to text &#8220;YUMMY&#8221; to 71441<br />
and sign up for your lunch or dinner specials.<br />
Also, post QRcodes everywhere for your customers to scan with their smart phones.<br />
Then just textBULK your special offers like &#8220;free desert&#8221;, &#8220;buy one cheeseburger get one free today&#8230;&#8221; WHENEVER business is slow.<br />
If you textBULK your list of 100 or 1000 customers, imagine how many will show up?</p>
<p>Use textBULK to Create Mobile Website Pages, QRCodes, Conduct Polls, Contests, True/False Questions, Send Special Offers, Event Reminders, Product Information&#8230;<br />
Imagine the results when you textBULK 100 or 100,000 people within minutes!<br />
So, contact us TODAY or register for a free demo account on textBULK.com,<br />
text marketing for the BULK of us.</p>
]]></content:encoded>
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		<item>
		<title>Text Marketing for Shools and Instituitions, textBULK.com</title>
		<link>http://textbulk.com/text-marketing-for-shools-and-instituitions-textbulk-com/</link>
		<comments>http://textbulk.com/text-marketing-for-shools-and-instituitions-textbulk-com/#comments</comments>
		<pubDate>Sat, 17 Sep 2011 11:32:45 +0000</pubDate>
		<dc:creator>Text Marketer</dc:creator>
				<category><![CDATA[Text Marketing]]></category>
		<category><![CDATA[Text Marketing for Shools and Instituitions]]></category>
		<category><![CDATA[textBULK.com]]></category>

		<guid isPermaLink="false">http://textbulk.com/?p=127</guid>
		<description><![CDATA[Welcome to textBULK.com, text marketing for the BULK of us. Let&#8217;s face it, almost everyone has a cellphone on them, ALL the time! 72% actually WANT tο receive offers аnԁ coupons οח cellphones and most text messages аrе read within minutes! How can you use textBULK to grow your business or organization? Your school can<a href="http://textbulk.com/text-marketing-for-shools-and-instituitions-textbulk-com/"> <br /><br /> (Read More...)</a>]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://www.youtube.com/embed/mBSIL-GIRT8" frameborder="0" width="560" height="315"></iframe></p>
<p>Welcome to textBULK.com, text marketing for the BULK of us.<br />
Let&#8217;s face it, almost everyone has a cellphone on them, ALL the time!<br />
72% actually WANT tο receive offers аnԁ coupons οח cellphones<br />
and most text messages аrе read within minutes!<br />
How can you use textBULK to grow your business or organization?</p>
<p>Your school can ask students and parents to text &#8220;SCHOOL&#8221; to 714 41<br />
and sign up for your school&#8217;s instant messaging system.<br />
Then textBULK to Remind the entire student body and/or parents of school events like placement testings, registrations, parent-teacher conferences, field trips, emergencies, sports games, school plays, emergencies&#8230;<br />
Virtually reduce sending paper flyers and save staff time from making phone calls.</p>
<p>Use textBULK to Create Mobile Website Pages, QRCodes, Conduct Polls, Contests, True/False Questions, Send Special Offers, Event Reminders, Product Information&#8230;<br />
Imagine the results when you textBULK 100 or 100,000 people within minutes!<br />
So, contact us TODAY or register for a free demo account on textBULK.com,<br />
text marketing for the BULK of us.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>textBULK.com, Text Marketing for the BULK of Us</title>
		<link>http://textbulk.com/textbulk-com-text-marketing-for-the-bulk-of-us/</link>
		<comments>http://textbulk.com/textbulk-com-text-marketing-for-the-bulk-of-us/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 14:51:40 +0000</pubDate>
		<dc:creator>Text Marketer</dc:creator>
				<category><![CDATA[Text Marketing]]></category>
		<category><![CDATA[Text Marketing for the BULK of Us]]></category>
		<category><![CDATA[textBULK.com]]></category>

		<guid isPermaLink="false">http://textbulk.com/?p=134</guid>
		<description><![CDATA[Welcome to textBULK.com, text marketing for the BULK of us. Did you know that over 92% οf Americans һave and keep mobile phones with them ALL day and night? 73% actually WANT tο receive offers аnԁ coupons οח mobile phones and most text messages аrе read within minutes! How can you use textBULK to grow<a href="http://textbulk.com/textbulk-com-text-marketing-for-the-bulk-of-us/"> <br /><br /> (Read More...)</a>]]></description>
			<content:encoded><![CDATA[<p><object width="600" height="338"><param name="movie" value="http://www.youtube.com/v/9PYoKx16brw?version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/9PYoKx16brw?version=3" type="application/x-shockwave-flash" width="600" height="338" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Welcome to textBULK.com, text marketing for the BULK of us.<br />
Did you know that over 92% οf Americans һave and keep mobile phones with them ALL day and night?<br />
73% actually WANT tο receive offers аnԁ coupons οח mobile phones and most text messages аrе read within minutes!<br />
How can you use textBULK to grow your business or organization?</p>
<p>Restaurants and retail stores can send coupons and special offers to INSTANTLY drive foot traffic and purchases during slow time.<br />
Real estate agents and car dealers capture leads information and deliver property details by also posting QR codes everywhere.<br />
Schools, churches, dental and medical offices use textBULK to send reminders,<br />
confirm or reschedule appointments AUTOMATICALLY to greatly reduce no-shows.</p>
<p>Use textBULK to Create QR Codes, Mobile Website Pages, Conduct Polls, Contests, True False Questions, Send Special Offers, Event Reminders, Product Information&#8230;<br />
Imagine the results you can get when you textBULK 100 or 100,000 people within minutes!<br />
So, contact us TODAY or register for a free demo account on textBULK.com, text marketing for the BULK of us!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>QR Codes Explained</title>
		<link>http://textbulk.com/qr-codes-explained/</link>
		<comments>http://textbulk.com/qr-codes-explained/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 01:25:00 +0000</pubDate>
		<dc:creator>Text Marketer</dc:creator>
				<category><![CDATA[Text Marketing]]></category>
		<category><![CDATA[qr codes]]></category>
		<category><![CDATA[QR Codes Explained]]></category>

		<guid isPermaLink="false">http://textbulk.com/?p=93</guid>
		<description><![CDATA[QR (Quick Response) codes are those two dimensional barcodes that you will see cropping up all over the place. They are quirky, fun and very useful, best of all they are free and people with smart phones love them. What happens is when someone with a smart phone scans them they immediately see the information<a href="http://textbulk.com/qr-codes-explained/"> <br /><br /> (Read More...)</a>]]></description>
			<content:encoded><![CDATA[<p>QR (Quick Response) codes are those two dimensional barcodes that you will see cropping up all over the place. They are quirky, fun and very useful, best of all they are free and people with smart phones love them. </p>
<p>What happens is when someone with a smart phone scans them they immediately see the information hidden within the code which in this case is a link to my website.</p>
<p>Great for printing on laminate posters, T shirts, posters in windows etc.</p>
<p>If you are using QR codes then you had better make sure your website is optimized for mobiles!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Ready Websites</title>
		<link>http://textbulk.com/mobile-ready-websites/</link>
		<comments>http://textbulk.com/mobile-ready-websites/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 01:22:26 +0000</pubDate>
		<dc:creator>Text Marketer</dc:creator>
				<category><![CDATA[Mobile Optimized Website]]></category>

		<guid isPermaLink="false">http://textbulk.com/?p=89</guid>
		<description><![CDATA[Since June 2010, there were 264.5 million data-capable wireless devices, including 61.2 million smart phones or wireless-enabled PDAs in the United States. Microsoft estimates that by 2014, mobile internet usage will overtake desktop internet usage. Yet less than 1% of all businesses have a mobile-ready website. Chances are high that this includes your website. Just<a href="http://textbulk.com/mobile-ready-websites/"> <br /><br /> (Read More...)</a>]]></description>
			<content:encoded><![CDATA[<p>Since June 2010, there were 264.5 million data-capable wireless devices, including 61.2 million smart phones or wireless-enabled PDAs in the United States. Microsoft estimates that by 2014, mobile internet usage will overtake desktop internet usage.  Yet less than 1% of all businesses have a mobile-ready website.  <strong>Chances are high that this includes your website.<br />
</strong></p>
<p>Just because people can still view your desktop site with a mobile device, the user experience is degraded to such a point that <strong>many users will click away and go to a mobile friendly competitor.</strong>   However big the device screen, viewing a PC Website requires scrolling left and right and up and down.  However good the mobile connection, large images will be slow to load, and sites that use flash will not work on some handsets.  Take a look at this comparison between a mobile friendly website and a normal desktop website and you&#8217;ll see the differences immediately: </p>
<p>A well listed, useful mobile website ultimately gives you the best chance of having local mobile device users find your business.  It allows you to give your mobile users the information which they need while on the go.  Include <strong>maps and driving directions</strong> to your place of business, <strong>click-to-call phone numbers</strong>, and information to entice your customers to contact you.  Your mobile website will also serve as a destination to which you can send mobile marketing campaign respondents.</p>
<h2>Contact Us Now To Have Your Mobile Site Built TODAY!</h2>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why SMS Text Marketing?</title>
		<link>http://textbulk.com/why-sms-text-marketing/</link>
		<comments>http://textbulk.com/why-sms-text-marketing/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 01:19:16 +0000</pubDate>
		<dc:creator>Text Marketer</dc:creator>
				<category><![CDATA[Text Marketing]]></category>
		<category><![CDATA[SMS Text Marketing]]></category>
		<category><![CDATA[text messaging system]]></category>

		<guid isPermaLink="false">http://textbulk.com/?p=87</guid>
		<description><![CDATA[We&#8217;ve developed a text messaging system that will work like gangbusters for restaurants and many other types of businesses. It is simple, relatively inexpensive, and can deliver a terrific ROI – much better than many of the traditional advertising methods you may be using today. If you are currently spending money advertising, keep reading&#8230; First,<a href="http://textbulk.com/why-sms-text-marketing/"> <br /><br /> (Read More...)</a>]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve developed a text messaging system that will work like gangbusters for restaurants and many other types of businesses.   It is simple, relatively inexpensive, and can deliver a terrific ROI – much better than many of the traditional advertising methods you may be using today. </p>
<p>If you are currently spending money advertising, keep reading&#8230;</p>
<p>First, let&#8217;s run through a few stats. If they don&#8217;t make you realize the importance of mobile phones marketing your business, then I don&#8217;t know what will.</p>
<p>The growth in mobile usage over the last few years has been staggering. And the features now available on “smart” phones and other mobile devices such as iPads make mobile the most effective method of marketing!</p>
<h2>In the US, over 96% of the population has a mobile phone! In fact, mobile is bigger than Google and Facebook… Combined!</h2>
<p>91% of cell phone users keep their phone with them all day long. </p>
<p>97% of text messages sent are read within the first 5 minutes.</p>
<p>Inquiries from mobile users are 3 times more likely to result in a sale than inquiries from a computer!</p>
<h2>73% of mobile phone users actually WANT to receive offers and coupons on their mobiles (most emails with the same offers would end up in the Delete folder!).</h2>
<p>95% of SMS text messages are opened and read compared to around 10% of emails!</p>
<p>And TEXT marketing messages have a higher open and read rate than ANY other message delivery system… bar none!</p>
<p>At any given time, 46% of people on social media sites are accessing it through a mobile device.</p>
<p>Google says that 30% of all searches are now made on mobile devices. Given the earlier stat that mobile users are 3 times more likely to buy, you should sit up and take notice!</p>
<p>Hopefully a light bulb has just switched on in your head and you are beginning to see just how powerful a medium mobile is for marketing. If you thought the internet was big, this is set to completely dwarf it. And get this last statistic…</p>
<h2>Less than 5% of businesses have used mobile in their marketing strategy!</h2>
<p>Get a step ahead of your competition and implement a mobile marketing strategy right now!</p>
<p>Just imagine for a minute that you were one of the internet pioneers. It’s easy to say after the event, oh, I can’t compete on the internet. There are too many similar websites about. Well, you can compete on the internet, but you can compete even easier on mobile, because there is almost no competition!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beating The Competition</title>
		<link>http://textbulk.com/beating-the-competition/</link>
		<comments>http://textbulk.com/beating-the-competition/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 01:16:50 +0000</pubDate>
		<dc:creator>Text Marketer</dc:creator>
				<category><![CDATA[Text Marketing]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[Text DISCOUNT]]></category>
		<category><![CDATA[text marketing]]></category>

		<guid isPermaLink="false">http://textbulk.com/?p=83</guid>
		<description><![CDATA[Text Marketing. It is simple, inexpensive, and can deliver a terrific ROI – much better than many of the traditional advertising methods you may be using today. The growth in mobile usage over the last few years has been staggering. And the features now available on smartphones make mobile the most effective method of marketing!<a href="http://textbulk.com/beating-the-competition/"> <br /><br /> (Read More...)</a>]]></description>
			<content:encoded><![CDATA[<h2>Text Marketing. It is simple, inexpensive, and can deliver a terrific ROI – much better than many of the traditional advertising methods you may be using today. The growth in mobile usage over the last few years has been staggering. And the features now available on smartphones make mobile the most effective method of marketing!</h2>
<p>While it is becoming increasingly difficult to compete on the internet, mobile text (SMS) marketing is WIDE open. In fact less than 5% of US businesses currently use it at all. This gives savvy business owners who do use SMS a distinct advantage over their competition. </p>
<h2>Get a step ahead of your competition and implement a mobile marketing strategy right now!</h2>
<p>Just imagine for a minute that you were one of the internet pioneers. It’s easy to say after the event, oh, I can’t compete on the internet. There are too many similar websites about. Well, you can compete on the internet, but you can compete even easier on mobile, because there is almost no competition!</p>
<p>So I guess you are now thinking “that’s all well and good, but how do I actually go about using mobile for marketing?”<br />
There are many options available to you and we will cover the most popular and effective methods here.</p>
<p>Just as internet marketers will (or should) tell you “the money is in the list”, the same can now be said about mobile marketing. The only difference is that instead of collecting names and email addresses, you are collecting mobile phone numbers.</p>
<p>In fact, it’s EASIER to do this on mobiles than on the internet!</p>
<p>You’ll have seen messages like “Text DISCOUNT to 88100 to receive 25% off…..”. What these “savvy” marketers are doing is building a database of the mobile numbers of people interested in their product or service. You can do the same and it’s not as hard – or expensive – as you might think.</p>
<p>Let’s take an example of a beauty salon.</p>
<p>Bookings are down and the next month is looking a bit bleak!</p>
<p>What if you could send a quick text message to all of your existing customers saying “Quote code XYZ when you book before dd/mm/yy and get a free manicure with every hair styling”</p>
<p>Do you think that might bring in a few extra customers? Of course it would.</p>
<p>And it’s easy to set up. All you need to do is hand a card to customers when they pay, and the card might say something like “Text BEAUTY to 88100 to receive special offers and discounts”. Simple, and most people will go ahead and text the message. Everyone loves a discount!</p>
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		<title>Text Marketing Case Studies</title>
		<link>http://textbulk.com/text-marketing-case-studies/</link>
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		<pubDate>Wed, 03 Aug 2011 01:13:10 +0000</pubDate>
		<dc:creator>Text Marketer</dc:creator>
				<category><![CDATA[Text Marketing]]></category>
		<category><![CDATA[SMS messaging]]></category>
		<category><![CDATA[SMS Text Message Campaign]]></category>

		<guid isPermaLink="false">http://textbulk.com/?p=81</guid>
		<description><![CDATA[Dunkin Donuts SMS Text Message Campaign: Dunkin&#8217; Donuts wanted to entice high school/college age students in the Boston area to try their hot lattes. They used text message marketing to drive in-store redemption of $0.99 small hot latte mobile coupon in the month of October. The SMS offer was sent to 7,500 targeted opt-ins. Boston<a href="http://textbulk.com/text-marketing-case-studies/"> <br /><br /> (Read More...)</a>]]></description>
			<content:encoded><![CDATA[<h2>Dunkin Donuts SMS Text Message Campaign:</h2>
<p>Dunkin&#8217; Donuts wanted to entice high school/college age students in the Boston area to try their hot lattes. They used text message marketing to drive in-store redemption of $0.99 small hot latte mobile coupon in the month of October. The SMS offer was sent to 7,500 targeted opt-ins. Boston radio DJ’s invited participation; “text in to DD-123” each Thursday morning. In addition, 400,000 Mobile Internet (WAP) ads ran in Boston targeted content. Over 1,000 Dunkin’ Donuts franchise owners and workers were educated with marketing materials about how to help consumers redeem the SMS coupons.</p>
<h2>Results:</h2>
<p>The targeted WAP and SMS messaging coupled with radio created a 21 percent increase in store traffic and redemption of the mobile coupon. The SMS message promoted the viral element of the coupon. This proved to be a very beneficial aspect of the campaign, in that 17 percent of participants forwarded or showed the message to a friend. In the research subsequent to the campaign, 35 percent considered themselves more likely to buy lattes and coffee from Dunkin’ Donuts.</p>
<h2>IHOP SMS Text Marketing Case Study</h2>
<p>IHOP is connecting with consumers using SMS Text marketing. Consumers are encouraged to opt-in for a free short stack of pancakes.</p>
<p>Calls to action  are publicized in Money Mailer direct mail pieces. Consumers are asked to text the keyword IHOPFREE to short code 686868.</p>
<h2>IHOP  is seeing a 10% mobile coupon redemption rate.</h2>
<p>“I look at cell phones &#038; text messaging – it’s the most widely used communication method,” Mr. Santana said. “There’s a low cost to get in, it’s easy to execute, it reaches a wide variety of people &#038; to me that was the homerun of the program.</p>
<p>“The offer that we chose to do, I think it is a very powerful offer,” he said. “You have to start with something like that –  once you get them in, you obviously have to wow them with your service.”</p>
<p>IHOP initially sent out weekly coupons, but found that sending texts four times a month was too often.  IHOP  has since cut back to two messages a month.</p>
<p>IHOP sends its Mobile Text Coupon offer earlier in the week when business is typically slower in order to get customers in mid-week.</p>
<p>IHOP also sends texts to offer a free dessert, getting consumers to come in for a dinner instead of a breakfast.</p>
<p>IHOP is currently working with Money Mailer, which helped  them with their SMS text campaign. Mr. Santana is currently working with Money Mailer on a campaign for  his  Dunkin Donuts franchises.</p>
<p>Mr. Santana will also incorporate  mobile marketing for Sonic.</p>
<p>“SMS gave me the opportunity to get more people in the restaurant,” Mr. Santana said. “I consider myself a mom-and-pop business &#038; for anyone that wants to market themselves, SMS text is an efficient, low cost method.</p>
<p>“I’ve done billboards &#038; this is really the most cost-effective way to reach consumers,” he said. “We haven’t really had a large number of people that have opted out of the program – 90% of the people that opt-in to the program, stay in.”</p>
<p>Successful campaigns<br />
Money Mailer optimizes direct marketing results through integrated shared mail, one-to-one, &#038; interactive solutions. The company worked with IHOP on its SMS campaign.</p>
<p>According to Money Mailer, mobile has been the best channel to extend advertiser’s coupon reach.</p>
<p>Steven Gray, COO of Money Mailer reports, “We’ve seen successful mobile campaigns – we’re consistently seeing conversion rates being 15-20%.”</p>
<p>“Mobile Coupons are one of the number one things that consumers are looking for with their mobile phone,” he said. “There is a commitment to mobile &#038; a long-term focus to make this viable.</p>
<p>“At the end of the day, you are investing the opt-in database long term – that’s something that we continually strive for.”</p>
<p>Mobile marketing advantages<br />
There is an increasingly attractive ROI, higher level of engagement &#038; interaction controlled by the consumer with mobile.</p>
<p>The mobile phone is always on,  always at hand &#038; includes a built-in mechanism.</p>
<p>Additionally, mobile easily integrates into existing traditional marketing channels, like print &#038; offers compelling campaigns with value the consumer understands.</p>
<p>You can mobile-enable &#038; optimize your traditional marketing, especially print advertising.</p>
<p>For a successful campaign, brands should begin with SMS Text  messaging, then build a mobile site &#038; continue with other integrated mobile marketing initiatives.</p>
<p>IHOP suggests there are several keys to a successful mobile program, including commitment to promote campaigns,  a trained staff, use of all media for call-to-action, relevant &#038; valuable offers, respectful message frequency with no more than 4 campaigns a month.</p>
<p>“I think that the system that we’re currently using, it works very well for us,” Mr. Santana said. “I actually encourage people to send offers to their friends, even if they aren’t members.</p>
<p>“You obviously have to pick the right message that you want to send out &#038; be comfortable with what you’re giving away,” he said.</p>
<h2>Pizza Hut Text Marketing Case Study</h2>
<p>Pizza Hut ran a Text Campaign during April 1-29, 2009 offering  “Pizza for a Year”.  Pizza Hut wanted to make its pizza &#038; pasta dishes stand out among other brands. Pizza Hut’s target audience were consumers between the ages of 18-35.</p>
<p>The strategy was to quickly build a database using television. Fox ran the television spots promoting the shortcode &#038; keyword with the call to action.</p>
<p>Coupling SMS text &#038; great prizes, such as the first prize of free pizza once a month for a year &#038; a second prize of chicken alfredo. Other prizes included Pepsi or a large pizza for forwarding to friends.</p>
<p>Friend-forwarding was also used to further drive participation &#038; put individuals in control of their ability to win prizes, taking the element of luck out of the equation.  By forwarding the text to five friends, they received a free two-liter of Pepsi &#038; by forwarding to 10 friends they received a free large pizza.</p>
<p>Pizza Hut received over 12,000 entrants in the first two weeks &#038; more than 3,000 texts during the commercial alone.  The rest of the entrants were driven by the friend-forwarder.</p>
<p>The combination of a great prize   – free pizza for a year – combined with other compelling consolation prizes that are easy to attain – free two-liter soda or large pizza for forwarding – with the use of mobile phones led to tremendous participation numbers.</p>
<p>Pizza Hut did not realize how popular &#038; successful the friend-forwarding would be, with participation numbers much higher than anticipated</p>
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